Portfolio lifestyle
Executive by day.
Entrepreneur in the margins.
I'm a full-time executive, a husband, a father, and the owner and operator of businesses I built in the margins of all of it. This is the story of how a career and ownership compounded each other, and why I think that is the most honest path for most ambitious people.
$36M+
W2 book of business
~1,000
deals closed
2
businesses running alongside a career
3
published books
Twenty-three, with a degree that hadn't taught me to own anything
At twenty-three I was finishing college, starting my marriage, and holding a business degree that had taught me a lot about business and almost nothing about owning one. I wanted ownership. I also wanted stability for the family I was starting. Everyone told me those two things were in conflict.
So I did the unglamorous thing. I kept the job and built in the margins: nights, early mornings, weekends. Not because I was patient, but because burning the boats with a new wife and student loans would have been reckless, not brave.
In 2018 I also committed my life to God, and that reordered everything, including what I was building toward and why.
Two tracks, one operator
The career and the businesses ran in parallel the entire time. Here is what that actually looked like.
Career
Ownership
2018
Graduates collegeStarts One Force Marketing2019
First corporate jobKeeps building in the margins2021
Joins Rippling, tech salesReps: selling, pricing, hearing no2024
Senior AE, five promotionsConsulting with Athena2025
Still full-time W2Publishes book, starts Clean Bro2026
$36M+ book, ~1,000 dealsCB Facility Services, $500k contracted
03
The full timeline
- 1995
- Born.
1995
- 2018
- Graduates college.
- Starts One Force Marketing LLC (direct sales online business).
- Commits his life to following God.
2018
2018
- 2019
- Marries Amber.
- First corporate job. Cubicle city.
2019
2019
- 2020
- Reads David Goggins' Can't Hurt Me and signs up for his first marathon with only two weeks to train — and finishes it.
2020
- 2021
- Joins a startup (Rippling) and builds a career as a tech sales executive — promoted five times and earns his first six-figure salary.
2021
- 2022
- Pays off $70,000 worth of student loan debt — debt-free.
- 2023
- Saved our first six figures.
- 2024
- Completes his first IRONMAN.
- Starts working full time with Athena, consulting entrepreneurs and executives on how to buy their time back and increase productivity.
2024
- 2025
- Buys his first home.
- Publishes his first book, Everyday Influencer.
- Starts his 2nd business — Clean Bro LLC.
2025
2025
- 2026
- Starts his 3rd business — CB Facility Services.
- His first son is born.
- Clean Bro crosses $500,000 in contracted cleans.
2026
2026
- Today
- Building in public one day at a time.
- Helping people discover their purpose and build a life that aligns with that purpose.
- Retired wife from her corporate career at 28 to be a full-time mom-trepreneur.
What the reps taught me
The biggest early gain from building alongside a career was not money. It was reps. Every one of these made me better at both jobs.
- 01
Selling and hearing no
Hundreds of customer conversations before the corporate role ever asked me to run a discovery call.
- 02
Pricing
Quoting real work for real people teaches margin faster than any spreadsheet exercise.
- 03
Hiring and leading
The first hire you pay from your own account changes how you think about every team you join after.
- 04
Contracts and mistakes
Bad agreements, missed details, and cleanups you pay for yourself. Expensive, and permanent.
- 05
Financial thinking
Cash flow, runway, and debt stopped being theory when the business bank account was mine.
- 06
Customer conversations
Listening for the real problem behind the stated one. The most transferable skill I own.
“The career made me a better operator. The businesses made me a better employee. Neither one would have compounded the way it did without the other.”
What I believe now
How I make it work
A full-time startup career during the day. Two businesses built around the edges.
DAY JOB
Startup Executive · Athena
A mostly 9–5, roughly 40-hour workweek serving entrepreneurs and investors with world-class Executive Assistants.
How I use an EA →BUSINESS 01
Clean Bro + CB Facility Services
One cleaning and facility-services business built and operated in the margins.
BUSINESS 02
One Force Marketing
A web-based direct-sales business built alongside the career and cleaning business.
Mon
6 AM–8 PM
Tue
6 AM–8 PM
Wed
6 AM–8 PM
Thu
6 AM–8 PM
Fri
6 AM–8 PM
Sat
6 AM–8 PM
Sun
6 AM–8 PM
Clean Bro / CBFS owner call
Athena
9 AM–12 PM
Lunch / admin
Athena
12:30 PM–4 PM
Workout
4 PM–5:30 PM
One Force Marketing deep work
5:30 PM–7:30 PM
Clean Bro / CBFS follow-up
One Force candidate / partner call
Athena
9 AM–12 PM
Lunch / admin
Athena
12:30 PM–4 PM
Workout
4 PM–5:30 PM
One Force Marketing
5:30 PM–7:30 PM
Clean Bro / CBFS inbox + ops
Clean Bro / CBFS operations
8 AM–9 AM
Athena
9 AM–12 PM
Clean Bro / CBFS client call
Athena
12:30 PM–4 PM
Clean Bro / CBFS growth / bids
5:30 PM–7 PM
Family / reset / open buffer
7 PM–8 PM
Clean Bro / CBFS sales call
Athena
9 AM–12 PM
Lunch / admin
Athena
12:30 PM–4 PM
Workout
4 PM–5:30 PM
One Force Marketing
5:30 PM–7:30 PM
Weekly follow-up / notes
Clean Bro / CBFS finance + payroll
8 AM–9 AM
Athena
9 AM–12 PM
Lunch / admin
Athena
12:30 PM–4 PM
Clean Bro / CBFS planning / pipeline
4 PM–6 PM
Open buffer / family
6 PM–7 PM
Date night
7 PM–8 PM
Workout
7 AM–8 AM
Clean Bro / CBFS site / field / operations
9 AM–11 AM
One Force training / recruiting
11 AM–1 PM
Clean Bro / CBFS planning / content / systems
1 PM–3 PM
Family time
3 PM–8 PM
Rest day
6 AM–8 PM
An illustrative week, not a literal time log. The point: the workday stayed protected, and ownership got built in the margins — before work, at lunch, after work, and on Saturdays.
I didn't wait for 40 free hours to start. I learned to use the five, ten, and fifteen I already had.
The parts that matter more
I married Amber in 2019. In 2026 our first son was born, and Amber left her corporate career at 28 to be home with him and build her own thing. None of this is worth much if the people in my house get the leftovers.
Fitness is how I keep the engine honest. A marathon on two weeks' notice in 2020 turned into an IRONMAN in 2024. Not because I love suffering, but because a body that can go the distance makes everything else possible.
In 2018 I committed my life to God. That is the center everything else is built around. It is why the framework on this site starts with faith and ends with service.
Choose your next step